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Company Profile:
Since its inception in 1984, BUG MultiSystem Ltd. has grown to become the largest retail chain in Israel of computers and
IT products renowned not only for its size, but also its unmatched market reputation.
From its headquarters in Ben Shemen adjacent to Ben-Gurion International Airport, BUG MultiSystem Ltd. maintains a network
of 63 branch stores in all major shopping malls and a host of other prime locations throughout the country.

We strive to provide our customers with the latest, cutting-edge technology on the market.

BUG outlets specialize in high quality name brand hardware, including the products of industry leaders such as HP, Samsung, SanDisk, Microsoft, Sony, Canon, Epson, Asus, Dell, Creative, LG, Logitech, Western Digital and many more.

BUG stocks a vast array of PC and video games, as well as all current popular game consoles by Nintendo, Microsoft and Sony.

BUG prides itself as a service-oriented knowledge-based operation. With about 400 employees on staff, our highly skilled sales team is trained to provide accurate computer-savvy personal service whether selling accessories, PC or notebook computers, customized to meet the individual customers needs and pocket. We keep our staff abreast to the state-of-the-art, ensuring customers will always be talking to a sales associate who understands the products and can quickly and accurately answer any questions. 

BUG is widely known as the leading retailer in Israel of Notebook computers & Tablets. With nearly 8,000 units sold per month of major brands such as Dell (Direct Import), Packard Bell (exclusive retailer), Toshiba (exclusive retailer), HP, LG Asus, Acer and MSI
(Direct Import) -  BUG has been rated by IDCs independent surveys as the top seller of notebook computers in the Israeli retail market.

In addition to our well-established domestic-level purchasing system, BUG MultiSystem Ltd. has expanded its international outreach, acquiring special direct distribution agreements with leading vendors in Asia, Europe and the United States.



Utilizing our rapidly expanding import division, we have formed official representations and direct import agreements with: SanDisk, Dell, Harman-Kardon/JBL Multimedia, KODAK, Asus, iOmega, Lacie, Monster-Beats, Plantronics, Skullcandy, B&W, AKG, Audio-Technica, Archos, Macally, Etymotics- Research, iRiver, SlingMedia, Jawbone, Xtreamer, COWON, SteelSeries, Parrot (Bluetooth communications), Logic3, Incase,  iSkin, Golla (Finland), Built NY  and more.


In addition, BUG imports from OEM manufacturers in Asia a large line of custom packed accessories and various kinds of IT gadgets.


Bug works with a PR agency to provide the media with information about our brands and products.

In addition, BUG has assigned a large advertising agency to handle its advertising budget.


Our strongest marketing tool is our Monthly product brochure- a colorful 24 page booklet displaying all the new products and prices, which is published by 1.25M copies and inserted into the weekend edition of the Israeli National Newspaper -Yedioth Aharonoth.

BUG Duty Free
In 2008 the Israel Airport Authority (I.A.A.) awarded BUG a 7 year concession to run the only IT, CE and Gadgets Duty Free Store at the International Ben-Gurion Airport Tel- Aviv, over a space of 600m.


The Ben Gurion airport is the primary gateway in and out of Israel with a traffic exceeding 10 Million passengers per year.


Open around the clock the store is considered the largest IT and CE store in Israel and a very popular shopping place for Israelis traveling abroad. Any brand selling at the BUG Duty Free store earns great exposure and unmatched visibility.

It is one of our "secret weapons" of promoting and building recognition for the brands we represent inIsrael.


The store encompasses a very broad range of products, in the following categories:


- Home Entertainment, LCD and Plasma TVs, Home Theater,  Digital Photo Frames,  Portable DVD
- Personal care: Shavers, Hair Styling Products, Electric Toothbrushes etc  
- Home and Kitchen Appliances: Coffee Makers, Mixers, Irons, Vacuum Cleaners etc..
- Storage: Digital Memory Cards, USB Flash, HDD Enclosures   
-Mobile and Portable Audio: iPods, MP3 players, MP3 accessories, Speaker Docks,
Communication: Mobile Phones, Digital Cordless (DECT) Phones,  GPS
-  IT Department: Notebook Computers, LCD Monitors, Computer Peripherals, Wireless Networking
- Cameras (the biggest camera POS in Israel) and accessories
-  Bags and cases for Notebook Computers and Cameras
- Gaming Consoles: PlayStation, Nintendo and Xbox 360. Gaming Accessories, Video Games

- Car Audio, Bluetooth Hands-free Car Kits, Bluetooth Headsets



Nationwide Distribution

Our in-house distribution company is Modan Electronics ltd. - is commissioned  to bring the brands we represent in Israel to other channels. Modan Electronics has opened nearly 400 accounts, including major Electric appliance networks, Marketing Chains, many dealers etc        


Bug MultiSystem Ltd. and MPtech belong to the Modan Group, owner of Modan Publishing House  one of the oldest and one of the largest book publishers in Israel.


The Modan Group owns one third of Tzomet bookstore chain with 80 branches nationwide.


Chairman and President of the Modan Group and BUG MultiSystem is Mr. Oded Modan.



:Contact Information

Corporate Executives

Oded Modan - President
Amir Modan - Vice President
Alon Resnick - Director of Business Development

Mail Address:

BUG MultiSystem
Meshek 33
Ben Shemen 73115

Reservations Department & General Q&A
Telephone  972-2-6250434 

Business Development Department
Telephone: 972-8-9253067
Fax: 972-8-9204797
Email: international@bug.co.il

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